Shemla Tawil MacIsaac
Shemla has an background that includes multiple years of managing in retail environments and providing customer service experiences. Shemla's talents lie in strong organizational abilities, research skills and communications. Shemla has applied her skills to a number of WCG project initiatives including international conference coordination, workshop development, client driven market research, sales support and information management.
Rita Campbell
Rita has over 20 years of experience in the fitness world. As a fitness trainer, instructor and international presenter Rita has touched lives from around the globe with her travels and online classes. She has experience in all areas of this industry from community centre training to running a International fitness exchange company with 5 star resorts in Mexico. Her passion for fitness and her eagerness to educate those about the benefits of a healthier lifestyle is electric.
Louise Campbell
Owner of Louise Campbell Wordsmith, Louise is an enthusiastic writer, editor and researcher. With more than 20 years of progressive experience in communications and public relations, she has also honed strong strategic and analytical skills. She is a quick study on complex or technical subjects and adept at plain language writing. Her background in tourism on islands makes her an invaluable resource for businesses in the hospitality industry. From annual reports to ad copy, from speeches to feature stories, and from key messages to marketing materials - if it needs research or wordsmithing, Louise can do it.
Jamie Dooks
Jamie specializes in providing quantitative research services with nearly twenty years experience in conducting economic and business research. Specific areas of expertise include financial markets and planning, economic modeling, trend analysis, government policy and labour market (spanning multiple sectors including tourism, agriculture, fisheries, manufacturing (food processing, biotechnology), business services (information technology), construction, retail trade and government services. Jamie has brought his valued expertise to a variety of WCG research focused projects for the public and private sector.
Craig MacLeod
PEI’s Graphcom (Graphic Communications Group Inc.) was established in 1984, and has grown to become one of the region’s premier branding, web and creative graphic design agencies. Today, company President Craig MacLeod oversees the daily operation of his team in providing a complete suite of professional creative services ranging from corporate identity and messaging programs, print ads and publications, trade show displays, social media strategies and implementation, websites, and a multitude of other multi-platform graphic design products and content, all supported by quality control and project management services.
In short, we can provide almost any kind of branding, marketing, writing and graphic design expertise you need.
With a dominant industry background in tourism development, consumer products, the food industry and international trade, Ann Worth has served in various leadership positions in the private and not-for-profit- sector. Working closely with dynamic boards, sta and public-sector partners, leadership positions include service as the Executive Director of Meetings & Conventions Prince Edward Island, The PEI Aquaculture Alliance, the Atlantic Canada Food Export Partnership and the PEI Food and Beverage Processors Association.
Worth Consulting Group (WCG) established in 2005 specializes in export / international business development with sector expertise in the seafood/ aquaculture, agri-food, tourism, advanced manufacturing and craft/giftware sectors. Fourteen years of professional project management has delivered over 135 consulting engagements many with an international development focus. Clients have dominantly been Canadian and US companies with some success in the Caribbean and Europe. WCG provides business development focused expertise directed to buyer identification, market entry strategy development, strategic business planning, training, professional facilitation, event and logistics management, marketing/sales management support, international market research, trade mission management, course curriculum development and teaching and buyer/seller matchmaking. Expansion of services has included mentorship services, multi-subject training, product and experience development, strategic planning, facilitation and market readiness focused service activities.